#Yoga with adriene office archive

… I have to be careful, because I want to make sure the grace comes through in this, but the truth is - and not to get too deep too quick - this was my vision. How are you holding up amid the pandemic? And what impact is it having on your yoga practice and business?ĪM: “It’s been an interesting journey thus far, and it’s continuing to unfold in a really interesting and beautiful way in terms of how my business and the mission behind the business feels energized. So we discussed how she got her big break, how the coronavirus is impacting her business and what advice she has for teachers and practitioners during these tough times. With people unable to go out to yoga studios (or gyms), they’ve begun searching for workout-at-home content. But let’s be real: that sounds a lot like a concert or a sporting event.Īdriene’s star has grown even more in the wake of COVID-19. They tried to treat the session like a handful of 40-person yoga classes.

She worked hard not to have it feel like a concert environment, with 20 yoga teachers and six screens. Her biggest class was in Alexandra Palace (yes, a real palace) in London in front of an audience of 2,400 students. She’s led a class in a boxing gym, on the Santa Monica pier, at Terminal 5 in NYC (where Bob Dylan does concerts) and the Brooklyn Museum. She wanted one job - and she realized “Yoga with Adriene” had potential, even if it wasn’t a steady source of income when she chose to make it her full-time job.īut now, with her audience growing to the point where she’s almost a yoga celebrity - if there is such a thing - she has a major following. She took a leap of faith after feeling like she was managing too many jobs (yoga instructor, actor and drama teacher). Her first video went up in 2012, and folks weren’t viewing what she posted at first. To the contrary, she told For The Win she built her digital presence - which doesn’t seem like a persona, but rather a true representation of herself - over a long period of time with constant tinkering. Though most of her videos have 1 million or more views, she wasn’t an overnight success. But for the most part, her friendly and welcoming approach invites viewers into her home to enjoy a quick and relieving practice for beginners. She has specific and challenging classes - yoga for surfers and yoga for weight loss. The beginner videos cater to a casual yoga practitioner (like myself) that might be more willing to practice in the privacy of their own home. Most of her videos are accessible in every way. That video is a nice representation of what Mishler provides for those that consume her content. It’s quick, easy and approachable - and it executes her mission: yoga for all. It’s just the kind of video which is likely to appeal to people amid the coronavirus pandemic. Perhaps it’s fitting her most-viewed video is “Yoga For Complete Beginners,” a 20-minute session that has 28 million views.

#Yoga with adriene office archive

Mishler’s archive features hundreds of videos, in which she instructs her viewers through a yoga class. But that’s what she’s become as she has built the “Yoga with Adriene” brand, with 6.81 million followers on YouTube. It’s sort of strange to think of Adriene Mishler, 35, as a YouTube star.